We are a senior team of engineers and operators who got tired of watching small and mid-sized businesses get sold AI theatre. We build the thing that actually works — and we explain it in English.
Most UK small businesses don't need a strategy deck about AI. They need someone to sit with their operations manager for an afternoon and see that their team spends four hours a day on email triage, and then quietly remove that work.
Simply Ai was founded in 2024 by engineers and operators who had spent the previous five years at scale-ups, consultancies, and in-house teams, watching AI get oversold to businesses that couldn't absorb it. We built a small studio for the opposite: fewer workers, more trust, and plain English.
We are a senior team. Nobody on the delivery side has fewer than eight years of engineering experience. We don't hand your work to juniors. We don't use offshore partners. If we can't staff it with a senior, we say no.
Every worker ships with approvals on by default. You lift them when you trust the bit. Never before.
Every engagement has one number we report: hours of human work removed. If we can't move that number, we tell you.
If a partner or operations manager can't understand what we're doing in a short email, we're doing it wrong.
UK/EU hosted by default. Private AI on request. No training on your data unless you explicitly ask.
About a third of our consultations end with "you don't need us yet." We'd rather keep your trust than take your money.
We are deliberately small. You get senior people on the call — and on the build.
15 years in applied ML and platform engineering. Led AI delivery at two UK scale-ups before starting the studio. Writes most Fridays.
Former COO at a 90-person services firm. Spent a decade watching great tech land badly in real teams. Runs delivery and consultations here.
Staff engineer at a UK fintech before us. Builds the private AI stack and the harder integrations.
Ex-Big-Four implementation consultant. Owns the first 90 days of any engagement. Refuses slide decks.
Designs the approval interfaces and dashboards. Cares deeply that the tools are quiet and fast.
Your named engineer on support retainers. One email address, one human, knows your setup cold.
Book a 30-minute consultation. No slide deck, no hard sell — we map the fit in plain English and tell you honestly if we can help.