We write on Fridays. Mostly about what's working, what isn't, and what the AI industry is selling that small businesses should probably ignore. No newsletter subscription — just come back.
A third of our consultations end with "you don't need us yet." That's not a pitch, it's how we stay honest. Here's what we look for before we say yes.
Every AI consultation produces a list of opportunities. The list of things we actively recommend against usually saves a client more than everything we build.
We moved three workers to on-prem for a regulated client. What held up, what didn't, and what we'd do differently next time.
Chatbots wait to be prompted. Workers do the job. The difference is invisible in a demo and enormous over six months.
If your plan for AI fits on 40 slides and doesn't mention a specific human's workday, you don't have a plan — you have a slide deck. Here's the alternative.
The patterns that show up every time. The surprises that still catch us out. And the two settings we change on every single one.
The single most common cause of a failed AI deployment is unsupervised confidence. Here's the mental model we use — and the settings we ship with.
A week-by-week account of what a 45-person services firm actually went through — including the two weeks where nothing shipped and why.
Book a 30-minute consultation. No slide deck, no hard sell — we map the fit in plain English and tell you honestly if we can help.